Using evidence effectively is the foundation for
your claims. Whenever a speaker presents evidence, there should always be a
clear type of appeal they use. One of the most important concepts from reading
this week was something we already learned about in previous chapter. There are
four types of appeals one can use in a given speech: Logos, eithos, pathos, and
mythos. Logo is the logical proof of facts and statistics. Eithos is the
speaker’s credibility of expertise. Pathos is the emotional proof which could
be a humorous quote or dramatic story. Finally, mythos is the cultural beliefs
and values the speaker shares with that community. Practically all of these can
be used in the same speech, in fact, they should be. For the audience to trust
the speaker, having a well-rounded amount of facts and personal experience is
important for that connection. Personally, in a normal conversation, we
logically think about all these appeals even without knowing it.
I agree with you that in normal conversation we think about all these appeals without knowing it, we are trying provide a good prove of our assertion and to be logical. Basically for the people who don't slave away at their oratories, there are two kinds of evidence: "Hard" and "Soft". Hard evidence includes facts, statistics, research, etc. Soft evidence is based more on examples such as personal stories, hypothetical situations, media events, movies, books, quotes, etc. The best way to use all kind of supportive information. Everybody know that if we have more proves better to stand up for our opinion. Evidence in its broadest sense includes everything that is used to determine or demonstrate the truth of an assertion. Giving or procuring evidence is the process of using those things that are either (a) presumed to be true, or (b) were in fact proven via evidence, to demonstrate an assertion's truth. Evidence is the currency by which one fulfills the burden of proof.
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